[PRESS RELEASE] – CALGARY, Alberta, Feb. 18, 2025 – Decibel Cannabis Co. Inc., a market leader in premium cannabis and extract-manufactured products, announced that it has expanded its global footprint by entering into a supply agreement and trademark license agreement (the “agreement”) with Keren Tirk Ltd. to provide General Admission dried medical cannabis flower to distribute in Israel.
“General Admission has solidified itself as one of the top cannabis brands in Canada, built on a foundation of quality, accessibility, and innovation,” Decibel Chief Revenue Officer Adam Coates said. “We’re excited to leverage the goodwill we’ve built domestically to establish General Admission as a globally recognized brand. As we expand into new markets, we’re bringing the same commitment to delivering differentiated products and exceptional value. This is a significant milestone for Decibel as we continue to set the standard for building cannabis brands on an international scale.”
Key Highlights
- Decibel to supply General Admission branded medical cannabis for distribution to Israel medical cannabis patients
- Initial shipment of General Admission branded products expected Q2 2025
- General Admission flower products will be positioned in the mainstream segment
- Launch of General Admission is complimentary to Qwest branded products and provides incremental volume opportunity for Decibel
- Historically Decibel targeted only premium price point product segments internationally, launching General Admission is the starting point to address the larger volume opportunities in the mainstream product segments
